Mission
To provide perspective on the world around us through fair, balanced, engaging and informed media and social enterprise
Vision
To create a community where all views are respected and cultures celebrated
“If you dedicate yourself to ‘transformational travel’, it is not the world that transforms you, but you who transforms the world”
– Michael Avila
Journalism with a travel problem
AvilaMedia has evolved into Northern Ireland’s premiere community and people-based digital media, PR and community relations firm. Embedded in the social economy, its Founder, Michael Avila, sees it as imperative that media is driven from a grassroots approach that empowers voices typically glossed over in the mainstream. He believes firmly that those are the stories worth sharing.
We are here to support the third sector and businesses centred on building a positive future in Northern Ireland. If you are in need of digital media production, PR, comms, awareness raising, or would like to partner with us on a current affairs, culture or community project, don’t hesitate to give us a shout!
About Michael
Originally from California, Michael moved to Northern Ireland to pursue a career in peace building and has facilitated a range of community projects and conflict transformation initiatives, big and small.
I am a writer, but I am also a traveller. While I am greatly concerned with the affairs of this world and welcome opportunities to challenge narratives and global trends, I have a lighter, humorous side that endlessly seeks to explore the unknown and hear of others’ adventures, too. This project is dedicated to current affairs, culture and community, in which we will welcome the serious, the not-so-serious and, often, even the absurd!
Michael Avila
At AvilaMedia, we prefer to welcome stories and develop projects with people engaged on the ground and have personal insight into affairs, here and afar. So often we receive media coverage from a ‘birds-eye view’ and ignore the voices of those actually experiencing the story – sometimes the authentic narratives are completely ignored. It is this authenticity that we seek, and that’s what we intend to bring to you on this site. This is the thought process behind our co-operative media platform and our partnership approach to journalism and digital media production.
That all being said, we are much more than media and journalism – we are a social enterprise, partnering on community and research projects and engaging at a grassroots level, while effecting policy at the highest levels – with an endless emphasis on conflict transformation and leaving this world better than how we found it.
We hope you enjoy our content and we welcome your stories and mutual collaboration. It is as much your journey as it is ours and we look forward to seeing where it will go from here. Welcome to AvilaMedia!
We look forward to seeing you out in the community soon!!!